By providing these services, LJG allows brands to focus on customer facing functions including design, sales and marketing while eliminating the need to expend time and expense establishing back-end functions.įounded in 2004, Sol Angeles is a premium California lifestyle brand offering a broad range of products for men, women and kids with a low maintenance approach to refined living. Areas of support include eCommerce management, product development, sourcing, logistics, finance, accounting, IT and HR. Partner brands gain access to a best-in-class infrastructure and an organization with decades of experience. La Jolla Group provides strategic guidance and operational support to scale emerging consumer brands. The retail environment is currently challenging and our offering is more critical than ever to accelerate and also de-risk the growth of consumer brands in this period,” noted Daniel Neukomm, Executive Chairman of LJG, “and we are excited to expand our platform through partnership with new brands.” “We have a unique positioning in the consumer goods and lifestyle market with our ‘platform as a service’ offering which supports the growth of consumer businesses by providing guidance and operational expertise. The investment arm of La Jolla Group has acquired a controlling stake in Sol Angeles and will provide strategic guidance and back-end oversight and support including finance, planning, HR, IT infrastructure, distribution and logistics. We believe Sol Angeles has significant growth potential when combined with La Jolla Group’s strategic guidance and operational expertise.” Michael Pratt, La Jolla Group CEO, said: “Manufactured in Los Angeles, Sol Angeles represents the California lifestyle with its premium offering. La Jolla has built an extraordinary platform and team, capable of scaling the business we created, without changing the core chemistry and brand values.” We feel extremely fortunate to have found a partner that feels like an extension of our family. In addition to its own website, Sol Angeles products are sold in premium department stores, major retailers, boutiques and resorts.Įli Myers, Co-founder of Sol Angeles, stated: “We are beyond excited to partner with La Jolla Group. The brand offers a broad range of casual apparel for men, women and kids. Designed and manufactured in Los Angeles, Sol Angeles offers premium clothing with a low maintenance approach to refined living perfect for the post-covid consumer lifestyle. (LJG) is pleased to announce the addition of Sol Angeles, a premier casual lifestyle brand, to the La Jolla Group portfolio.
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